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Home / The Alchemist / Tagged: Swiss Women

The Alchemist

Alchimie Forever… The story behind our brand name.

Alchimie Forever… The story behind our brand name.

My sister Cyrille and I chose Alchimie Forever as our brand name, many years ago in a delightful tea shop in the Old Town of Geneva. If I had a penny for every time our brand name was misspelled or mispronounced… What were we thinking?

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