Skin Flooding: What To Know About This Latest Beauty Trend

First we had skin cycling, now we have skin flooding. This is the most recent skin care trend that focuses on quenching the skin with moisture. Like skin cycling, this is not a new idea, but it is a great idea for dry, dehydrated skin.

As the name indicates, the foundation of this concept is to “flood” the skin with moisture, using first humectants (ingredients that hydrate) and layering emollients on top (ingredients that prevent moisture loss).

Skin flooding also capitalizes on the best practice of applying humectants to slightly damp skin, to enable optimal product absorption and efficacy.

Here is how you can incorporate skin flooding in to your skin care routine:

Step 1: Pigment Perfecting Serum

This serum features hyaluronic acid, which is a humectant. Think of it like a sponge, an ingredient that will pull moisture into the skin, and help the skin maintain its moisture levels. Apply this on clean, slightly damp skin, which enables the serum to pull the water from the skin’s surface into its deeper layers.

Step 2: Kantic Calming Cream

Think of this midweight cream as your first layer of deeper hydration. Featuring vitamin E and jojoba seed oil, which are both emollients, this is the first step to adding true hydration.

Step 3: Kantic+ Nourishing Cream

Finally, lock everything in with this heavier moisturizer. This cream will create a protective barrier on your skin, preventing moisture loss thanks to more emollient ingredients. Extra benefit: the red clover extract will help repair the skin’s natural barrier, which is essential to maintaining plump, hydrated skin year-round.

This skin flooding routine is perfect to use when your skin is feeling particularly parched (for example during the dryer winter months), or year-round depending on your skin type. And remember, the same concepts can apply to the skin of the body!